One thing is for sure that a business, whether small or big, needs to be on the internet. However, it is not easy to build and maintain a search engine friendly presence that remains profitable for a long period of time. Search engine optimization is regarded as one of the most cost-effective, non-paid marketing practices that can have a great impact on your online success. Whether you already have a website or have one in the development process, your website cannot survive the intense competition without SEO.
Why is SEO Important?
A common perception is that the more SEO-focused your site is, the more value it gets from the search engine. When people search for keywords that relate to your business, your site should show up at the first page so that you can get the maximum exposure. This way, you are likely to drive traffic to your site without spending on paid advertising. Organic traffic is much more powerful and effective than traffic driven by PPC and Ads.
According to a study, more than 60% of clicks go to the top three sites. You can only be among those 3 winners if you focus on building a Google-friendly website. What follows are some of the simple tips to build a high converting and SEO-friendly site for your business:
Make Google Happy
Google will be happy when your users are happy. Your online success largely depends on your ability to meet users needs and make search engines happy by doing what they like or recommend. Google keeps evolving its algorithms in order to facilitate the changing expectations of its users; Google’s success is depending on how well it serves its users. It continuously observes how well your site is performing in terms of value delivery and user experience.
A few years back, marketers were used to stuff web pages with all kinds of keywords in order to perform well in SERPs. This technique does not work these days.
SEO-Friendly URL Structure
Your URL is probably the first thing your users and search engines will see. It is the building block of your site’s hierarchy that directs users to their desired web page. It is important that you plan ahead and do some homework. A considerate URL structure will help the indexation process of your site. There are 3 elements of a URL that you can customize: file names, subdirectories, and the domain name.
Related: How to Choose a Domain Name
Give Your Visitors what They are Looking For
Content is one of the most critical components of your site. It is the only way you can express yourself and provide solutions to your audience. Therefore, create and provide valuable content on your web pages, especially your homepage. Useful and easy-to-digest kind of information will attract traffic and entice webmasters to link to your website. Make sure your content accurately and clearly present your business to the online world. Choose your keywords carefully and incorporate them into your content in a very natural and persuasive manner.
Optimize Your Page Speed
Let Others Sites Link to Yours
When credible sites link to yours, it helps Google crawlers find your site and improve its visibility in SERPs. A link from page A to page B is treated as a vote by page A for page B. Again, you need to create trust and great content in order for other sites to link to yours. Make sure you are not using unethical, spammy techniques to earn links. Post valuable content on your site so that others can link to it and benefit their audience.
There are a number of factors that make a site Google–friendly. I have already highlighted 5 of the tips to optimize your site and make it more user-friendly as well as search engine friendly. Also, consider the following tips to boost your efforts to make your business website more successful:
- Get rid of spider traps
- Figure out the right keywords
- Create relevant title tagsacc
- Avoid content duplication
- Build a crawlable link structure
- Build responsive website design
If your site is not where you want it to be in the search, it is likely that Google does not like your site. But don’t give up. Put your best efforts to get back in Google’s good books. Audit your efforts regularly and try to meet the expectations of your audience in order to be at the top.
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