What You Need to Know about Rich Results Tool


The Rich results tool has been introduced by Google with the aim of testing structured data. This tool can test rich cards, rich snippets and other significant addition on your website content. This new testing tool is referred to as rich results because it tests all the rich additions during search engine optimization. In simple words, it will test all kinds of structured data that are referred to as rich results like rich snippets.

An example of the structured data that is tested include data from RDFa, JSON-LD and Microdata. This tool provides you with the most accurate image of how your web page appears in the search engine results. Consequently, the tool can test data within the loaded content and provide you with accurate results.

In case you are wondering what type of structured data can the rich results tool check, here are some of the data: courses, movies, jobs and recipes. Google is still working on more data to be tested by this tool.

The rich results tool is easy and user friendly. You only need to paste your URL in the tool and run it. Within few seconds you will be able to review the rich results of your website content. The tool can highlight invalid code, making it easier for you to fix it among other issues. You will not have to sweat looking for the invalid codes because it will highlight its exact place. This will help you fix the problem easily.

Once you finish fixing the issues and you are satisfied with the results, you can submit the page to the Google’s index from the testing tool.

rich result

What Is Structured Data?

It is the code that is added to a website to enhance search engine results for the users that appear in the form of a rich snippet. Structured data have been improving over the years and it is simply the content that appears and improve the search engine results of your website. This is an excellent thing since it gives the image of how your page is like and how users view it.

Structured data is important because it improves your search engine ranking even though Google dropped it as a ranking signal. You can apply structured data in SEO as well as other components to boost the search engine ranking of your content.

Google has a structured, data-testing tool to help you test for availability of structured data in a website. This tool is simple to use just like any other Google’s testing tool. You only need to copy paste the URL and run the test. It will check and validate the existing structured data code.

Why Your Rich Snippets May Not Show Despite Using the Rich Results Tool?

Structured data mark-up is one of the best tools for organically enhancing your results in search engines. Structured code that are added on a website help your content to appear in the form of a rich snippet especially on search results on products and recipes. A rich snippet attracts more clicks because of its visibility. To get a featured snippet, you can use Microdata, RDFa and JSON-LD.

When using the rich results tool, it is not automatic that your rich snippets will show. The following are some of the reasons as to why your rich snippets are not showing.

  1. Rich Snippets are not a Guarantee

It is not automatic that you are going to get a rich snippet from Google. Majority of the people believe that after adding some codes in the website it will automatically feature the content as a rich snippet. This is not true because you will need organic search engine optimization to feature a rich snippet in the search engine results.

  1. When the Mark-up Does Not Meet the Google’s Standards

For a rich snippet to feature, it needs to meet the quality standards of Google; otherwise your rich snippet may not feature. Always ensure that the structured data mark-up meets the Google’s quality standards.

rich data mark up

  1. Presence of Misleading Data

Misleading data will make Google not prioritize featuring a rich snippet for your web content. This is because the information may not provide the user with the relevant content. Data and web content should match in order for the Google to feature a rich snippet for your website.

  1. Use of Vulgar Language

Your content may fail to feature a rich snippet if language used is vulgar. It is important to ensure your web content contains non vulgar words for it to appear in rich snippet.

  1. Incorrect Marking up of Data

Overlooking simple coding may make rich snippet to not feature. That is because Google may not understand the mark up because of incorrect coding. Have a detailed coding plan to make sure Google understands your mark-up.

  1. Using More Than one Markup Language

Utilize one markup language on a single web page. Using more than one markup language on a single web page will affect the display of the rich snippets.


  1. When you use Organisational Markup

Organisational markup affects the display if rich snippet. Any time you want to achieve rich snippet, avoid using the organizational markup.

  1. When Google Does Not View Your Site as Reliable

When Google does not trust the authenticity of your domain, the rich snippet may not appear. Supporting review content should be available for the Google to feature a rich snippet for your website.

  1. Implementing Inconsistent Markup

Inconsistent Inspect Element and Server-side View Source code markup may affect the appearance of the rich snippets. Maintaining consistency is crucial in achieving featuring of rich snippets in Google search engine results.


Using vulgar language, more than one markup language and having irrelevant website reviews may affect your rich snippets. Rich snippets are not automatic hence your coding language need to be consistent in each webpage. Google has to read your markup language to feature your rich snippet. The good news is that you can always use the structured data testing tool to modify the markup.


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